01 — Backend Operations · Trades

Backend automation
for electrical & plumbing
operators.

We replace phone-tag chaos with deterministic routing. Autonomous intake, dispatch, and scheduling logic — built for service businesses running 5 to 50 technicians. Lead-to-booked-job in under 90 seconds. 24/7.

< 90s Lead to booked job
24 / 7 Dispatch uptime
< 2 min Emergency routing
0 Missed after-hours leads

Powering trades
that can't afford latency.

We don't build dispatch software for everyone. We build the backend electrical contractors and plumbing operators running 5 to 50 technicians cannot run without — purpose-built for the call volume, the after-hours chaos, and the margin thinness of these two trades.

Running 5–50 techs in either trade?
Send us a brief

  • 100% Trade-specialized stack
  • 02 Verticals · zero others
  • 24/7 Coverage
  • 550 Techs per operator
  • <90s Lead to booked job
  • <2m Emergency dispatch
ELEC · LEFT V PLMB · RIGHT V

The Atwood Execution Model

2:00 AM

Inbound
Capture

Call / form / SMS

2:00:05 AM

Atwood
Logic Engine

Qualify → Price → Route

2:01:30 AM

Technician
Dispatched

Job booked · ETA sent

We don't build chat widgets. We build the execution engine that sits behind your dispatch board.


What we've shipped.

Five production deployments. Five operators who stopped drowning in paperwork, phone tags, and missed leads. Engineers, distributors, and trade owners — we speak their language and ship to their tolerances.

CASE FILE / 01 Industrial Ops · Forklift Service

“They built us a private web platform for service orders, role-based crews, photo evidence, and weekly KPI PDFs that ship themselves. The paperwork mountain is gone — methodology fully digitized.”

300% Ops time saved · KPIs now automatic
CASE FILE / 02 Electronics Retail · Student Channel

“Landing + mini e-commerce engineered for high-school and university buyers. They understood the engineering crowd — components ship the same day students place the order.”

24h Order-to-ship cycle
CASE FILE / 03 Electrical Distribution · Toluca

“Quick-access catalog and landing that finally makes our category tree legible to large-scale buyers. Customers stopped calling to ask what we carry — they find it themselves.”

100% Catalog coverage · self-serve
CASE FILE / 04 Agency Alliance · 18+ months

“Year-and-a-half partnership and counting. Not just SEO/GEO sites — custom software and tailored solutions for technical clients. They ship to engineer-grade tolerances.”

18+ Months · active collaboration
CASE FILE / 05 SMB Portfolio · Custom Builds

“Small and mid-sized operators with messy, one-of-a-kind workflows. We engineer the automations, internal tools, and software they never had the budget — or the team — to build in-house.”

Bespoke Tailored software · per operator

Full deployment data — call recordings, dispatch logs, conversion deltas — shared under NDA during technical review.


Send us a brief.

We respond inside one business day. Briefs are reviewed by an operator — never an SDR. If your operation doesn't fit our two verticals, we will tell you straight and point you elsewhere.

No pitch decks.
No discovery sales calls.

  • SLA < 24h reply
  • SCOPE Electrical · Plumbing
  • PRIVACY NDA on request

By submitting, you consent to a one-time reply. We don't add you to lists or sequences. See our Terms & Privacy.