“They built us a private web platform for service orders, role-based crews, photo evidence, and weekly KPI PDFs that ship themselves. The paperwork mountain is gone — methodology fully digitized.”
01 — Backend Operations · Trades
Backend automation
for electrical & plumbing
operators.
We replace phone-tag chaos with deterministic routing. Autonomous intake, dispatch, and scheduling logic — built for service businesses running 5 to 50 technicians. Lead-to-booked-job in under 90 seconds. 24/7.
02 — Specialization
Powering trades
that can't afford latency.
We don't build dispatch software for everyone. We build the backend electrical contractors and plumbing operators running 5 to 50 technicians cannot run without — purpose-built for the call volume, the after-hours chaos, and the margin thinness of these two trades.
Running 5–50 techs in either trade?
Send us a brief
- 100% Trade-specialized stack
- 02 Verticals · zero others
- 24/7 Coverage
- 5–50 Techs per operator
- <90s Lead to booked job
- <2m Emergency dispatch
03 — Execution Model
The Atwood Execution Model
2:00 AM
Inbound
Capture
Call / form / SMS
2:00:05 AM
Atwood
Logic Engine
Qualify → Price → Route
2:01:30 AM
Technician
Dispatched
Job booked · ETA sent
We don't build chat widgets. We build the execution engine that sits behind your dispatch board.
04 — Proven Systems · References & Results
What we've shipped.
Five production deployments. Five operators who stopped drowning in paperwork, phone tags, and missed leads. Engineers, distributors, and trade owners — we speak their language and ship to their tolerances.
“Landing + mini e-commerce engineered for high-school and university buyers. They understood the engineering crowd — components ship the same day students place the order.”
“Quick-access catalog and landing that finally makes our category tree legible to large-scale buyers. Customers stopped calling to ask what we carry — they find it themselves.”
“Year-and-a-half partnership and counting. Not just SEO/GEO sites — custom software and tailored solutions for technical clients. They ship to engineer-grade tolerances.”
“Small and mid-sized operators with messy, one-of-a-kind workflows. We engineer the automations, internal tools, and software they never had the budget — or the team — to build in-house.”
Full deployment data — call recordings, dispatch logs, conversion deltas — shared under NDA during technical review.
05 — Direct Contact
Send us a brief.
We respond inside one business day. Briefs are reviewed by an operator — never an SDR. If your operation doesn't fit our two verticals, we will tell you straight and point you elsewhere.
No pitch decks.
No discovery sales calls.